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Why Amazon.com will be your next bank or use your refrigerator as part of their fulfillment centers, and maybe will also be your employer or at least pay you for your time and creativity? Sounds crazy, I know. However, if you analyze the way that Amazon is thinking and innovating, you might see that it is not too far away from becoming a reality. More importantly, you can apply the same concepts of economies of scale, becoming a platform for others, investing in machine learning and artificial intelligence, and building and expanding on your current strengths, to transform your existing business to be more “future-proof.”
What can you learn from Amazon.com?
Amazon is a good school for innovation methods. The practices of writing narratives that are working backward from the customers and the future were covered in the past (for example, https://www.inc.com/greg-satell/the-secret-behind-amazons-uncanny-ability-to-out-innovate-just-about-every-other-company-on-planet.html), and are even published by Amazon itself:
Amazon is happy to share these methods to attract more talent who are looking for an environment where they can thrive. They want to push more companies to innovate using the agile AWS cloud infrastructure and services that allow them to “fail fast and scale even faster.”
However, there is…
